CORK, IE, May 15, 2026 – Trustap, the leading digital escrow-style payment platform that provides trust and security for automotive transactions , today announces a collaboration with Cox Automotive’s Dealer.com, the industry’s leading provider of digital marketing and website solutions
The new Reserve Online feature is now available to Dealer.com users who integrate Trustap into their digital storefront. Reserve Online empowers dealerships to capture high-intent buyers 24/7 by allowing customers to place a secure, transparent deposit directly on the dealership’s Dealer.com website. Buyers can reserve a vehicle while they arrange financing or a test drive, ensuring the car isn’t sold before they reach the lot.
The integration is designed to drive revenue while eliminating operational friction. Trustap manages the complete payment lifecycle by securely holding funds during the transaction, facilitating final payouts or refunds, and providing dispute resolution if necessary. This allows dealership staff to focus on closing deals rather than operational overhead.
Mutual dealer customers will experience enhanced support through:
- After-Hours Conversion: Captures buying intent from the 50%+ of car buyers shopping after hours. Trustap internal data show 8-10pm is the most popular time of the day for a deposit to be placed, when most showrooms are closed.
- Increased Lead Quality: Our digital retailing product generates higher-intent leads. Buyers who take concrete steps such as placing a reservation or deposit demonstrate significantly higher close rates than casual shoppers.
- Turn Lookers into Buyers: Give casual browsers the power to start their journey at home and finish at the dealership with a secure online reservation, ensuring they stay engaged.
- Reduced Operational Burden: Eliminating the need for employees to handle card information, reconciliation or deal with chargebacks.
“This integration fundamentally changes how dealerships convert online interest into real revenue. By embedding a secure, frictionless way for customers to reserve vehicles, we’re helping dealers capture intent the moment it happens, not hours later,” said Eoin Lally, Director of Strategy at Trustap. “In partnership with Dealer.com, we’re giving dealerships a simple, trusted way to turn digital engagement into confirmed buyers, without adding operational complexity”
For more information about Trustap, visit www.trustap.com.
About Trustap Trustap is a digital payment platform that protects both buyers and sellers in various transactions, including automotive, by acting as a secure escrow-style third party. In the motors industry, Trustap’s Reserve Online tool streamlines the deposit process, providing “Trust in Every Transaction” by automating payments, holds, and refunds to ensure a smoother sales cycle for dealerships and a more confident experience for buyers.
