E-commerce is thriving—but so is online fraud. Many merchants respond by adding a fraud prevention tool at checkout, hoping to block bad actors before they can cause damage.
But here’s the problem: traditional fraud tools often block good customers, too, hurting your conversion rate and revenue in the process.
Traditional Fraud Tools: A Conversion Killer in Disguise
Most fraud prevention systems are designed with a single goal: stop fraud at all costs. Though that sounds responsible, it often has an unintended side effect of real customers getting caught in the crossfire.
Common reasons for false positives include:
- Mismatched billing and shipping addresses
- Use of international or prepaid cards
- Slight discrepancies in user behaviour or IP location
These aren’t red flags on their own, they’re normal buying behaviour in global e-commerce. When fraud tools overcorrect, you lose legitimate customers at the worst moment: checkout.
The Real Cost of False Declines
Across the e-commerce industry, authorisation rates average between 85% and 95%. That means up to 1 in 7 valid transactions can fail, not because of fraud, but because fraud tools are too aggressive.
Trustap flips the script.
Trustap: Post-Checkout Fraud Prevention Built for Growth
Instead of front-loading your checkout with friction, Trustap gives real customers a smoother path to purchase.
As a full-stack transaction platform, Trustap fights fraud while also helping you grow safely and simply.
What Makes Trustap Different?
Smarter fraud detection
Our system blends automation with human oversight to reduce false positives, without letting real fraud slip through.
98% card authentication success rate
Our card authentication rate is above industry averages, meaning more revenue, fewer drop-offs and happier customers.
All-in-one solution
From fraud screening and chargeback management to tax reporting, shipping and compliance—we handle it all in one system.
We take on the risk
As the merchant of record, Trustap insulated you from the operational, financial and regulatory burden associated with running an ecommerce business.
The Results: Secure Growth, Fewer Headaches
Higher conversion rates
More customers complete their purchase without being blocked.
More genuine users approved
Our team knows the difference between suspicious and simply non-standard behaviour.
Less vendor sprawl
No more juggling fraud tools, shipping apps, tax plugins or compliance services.
More time for your team
We handle disputes, chargebacks, and compliance so you can focus on scaling your store.
Grow Without Compromise
You shouldn’t have to choose between safety and growth. With Trustap, you get both—real fraud protection without blocking real customers.
Ready to convert more customers without increasing risk?
Get in touch or book a demo to streamline your transactions and drive more secure growth.
