The Story Behind the Trustap Logo

08/02/2022
The Story Behind the Trustap Logo


Every logo tells a story and ours is no different. Although it may be depicted as a clean and simple visual, it means a whole lot more. A creative process culminated with a versatile logo that portrays our key brand values.

Care

Our users are what matter most. We want them to have a smooth experience using Trustap, whether that’s as a buyer or a seller. So when they have a question, we make sure to answer immediately and with the utmost care, ensuring their use of our platform is as seamless as possible.

Wallet

Dealing with money is always a sensitive subject. As a Fintech company, our mission is to provide a service that enables the safe and fair exchange of funds between two parties. We want our platform to be as safe and as easy as using your physical wallet.

Security

It’s imperative to us that users can feel secure using our platform, allowing them to transact with complete peace of mind. Even when dealing with someone they don’t know, guaranteeing their money’s safety is at the top of our priorities. To help us do this, we’ve partnered with Stripe, the world’s most secure payment system. All our transactions are subject to the most stringent KYC, AML and PCI checks in line with the latest EU legislation. So you can just relax, and use Trustap.

Logo Iterations

Getting to this final iteration was far from a simple process. Trial and error most definitely played it’s part, just like with many aspects of life. The key was to not over complicate it. We wanted to establish a logo that was memorable whilst at the same time sticking true to our brand values and we believe we’ve done just that.

By Luke Nicholson